The birth of a new bottle for
Eaux de Saint-Georges.


- In the words of its creator -
   
    Philippe Starck designed Saint-Georges' new bottle and opened a new chapter in the company's history.
     
    This internationally-renowned architect and decorator is currently running around 200 projects world-wide.
Over the last 20 years he has designed buildings that are now noteworthy hallmarks of late 20th-century architecture, in cities stretching from Madrid to Singapore.
The first landmark in Philippe Starck's career occurred in 1982 when French president François Mitterrand commissioned him to decorate the private apartments of the Presidential Palace.
Other sites he has designed are Café Costes in Paris' Les Halles area and the renowned Bains-Douches, Café Mystique in Tokyo, the Paramount and Royalton hotels in New-York, the Peninsula palace restaurant in Hong-Kong, the Delano hotel in Miami, the Mondrian in Los Angeles, and Groningen museum in Holland, to list but a few.
His prolific career covers other buildings throughout the world, but he is also known for creating numerous pieces of furniture and other items even including, for example, a toothbrush for the French dental care brand Fluocaril!
Today he teaches in Milan's Domus Academy and Paris' Ecole Nationale des Arts Décoratifs and his work has been exhibited throughout the world.
Much can be said of Philippe Starck's style. What cannot be said, however, is that it leaves onlookers indifferent.
We interviewed the creator.
     
    - You are called on by firms world-wide. Why did you choose to work with a small-sized local company?
     
    Philippe Starck: People who choose to discuss their projects with me know why they do so. There was something brilliant and an array of interesting ideas in Alexandre Colonna d'Ornano's plan. I firmly believe beauty can only arise from human experiences. I found this young man appealing only minutes into our meeting. His reasoning was precise, and he had a keen notion of what he wanted. He is determined to take his company to new heights and I admire his unafraid determination to achieve the apparently unattainable. Alexandre Colonna d'Ornano took over the family business. He is courageous and thrives on challenge. I appreciate his daring attitude. This 23 year old young man is an example for me.
     
    - By designing the new bottle for Saint-Georges spring water, you opened a number of doors for the product.
     
    P.S.: Saint-Georges is starting to become a force to be reckoned with among the large and even the leading players in the business.
Its success stretches beyond the French borders. Japanese and American upmarket segment clients already enjoy it and we are planning to introduce it to the London, Milan and Tokyo markets in the near future. Colette, the well-known Parisian water bar, which is enjoying remarkable popularity at the moment, decorated both its windows with Saint-Georges water recently.
     
   

 

What inspired you to design the new bottle?

     
    P.S.: Bottles are a phenomenally complex synthesis of parameters and very stringent technical constraints. Yet within this tight manoeuvring space we wanted the bottle to be as different from the rest as possible. One of the messages we needed the bottle to convey was the combined traditional and modern identity of this water. The black lid was predestined in a way, as it is at the very essence of what Corsica represents, standing for beauty through seriousness. I wanted to synthesise the most beautiful aspects of Corsica. The orange "T" in the middle of the St-Georges name rings a note of subversion and the pale aluminium speaks of the water's modern aspect.
     
    - The bottle's design is surprising, not unlike your other creations.
     
    P.S.: Alexandre isn't in the game of pleasing everyone. He focuses exclusively on his target audience throughout the world. This bottle mirrors the purity of the water it holds.
     
   

A. Chiocca

     

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